ALBANY – New York has joined the ranks of states suing the nation’s biggest e-cigarette maker, Juul Labs Inc., saying the company used deceptive marketing practices to reel in young users.
Attorney General Letitia James announced the lawsuit Tuesday against San Francisco-based Juul Labs Inc. It alleges the company contributed to a youth vaping epidemic using misleading sales tactics on popular social media sites.
The suit also alleges that Juul advertising touted e-cigarettes, which contain nicotine, as a safer alternative to traditional cigarettes.
“There can be no doubt that JUUL’s aggressive advertising has significantly contributed to the public health crisis that has left youth in New York and across the country addicted to its products,” said James. “By glamorizing vaping, while at the same time downplaying the nicotine found in vaping products, JUUL is putting countless New Yorkers at risk. I am prepared to use every legal tool in our arsenal to protect the health and safety of our youth.”
In the latest government survey, one in four high school students reported using e-cigarettes the previous month, despite federal law banning sales to those under 18.